Businesses need one thing in order to thrive: customers. 知道如何找到, attract and retain customers is one of the most in-demand skills employers look for — and one that can be taught. 在esball国际平台客户端, our marketing courses are 设计ed to give you that know-how that is so needed in any industry. Whether you take one or several classes in the discipline, you will graduate having gained a competitive edge for today's job market.
Why Study Marketing at Clarkson?
Marketing courses are offered through the 大卫•维. Reh商学院, one of the top business schools in the country, according to The Princeton Review and U.S. esball国际app & 世界报道.
Our faculty are experts in the field, who bring their real-world knowledge into the classroom. Classes are 设计ed to be experiential and project-based. Learn about the factors that influence consumers, 包括包装, 设计, 展示和品牌推广. Develop business strategies based on consumer behavior. Understand how to implement targeted marketing and consumer research.
We offer a variety of interdisciplinary programs that help you hone your marketing skills. If you would like to pursue professional opportunities in the field, the 职业中心 can help you find high-quality internships. Whether you take one marketing class or complete all the requirements for a relevant major, you will be better prepared for a career.
你会学到什么
品牌
消费者研究
产品开发
策略
有针对性的营销
创新 and 企业家ship Major
The BS in 创新 and 企业家ship is flexible and provides the most marketing coursework. You can take classes on marketing basics, consumer behavior, research and new product development. Plus, the coursework focuses on innovation and interrelated entrepreneurship studies. Project-based classes will often simulate what marketing professionals do every day. Learn more about the BS in 创新 and 企业家ship.
Designed for students with a major outside of the Reh商学院, this minor gives you a foundation in essential business concepts, including marketing principles. Learn more about the minor in business.
Students have the opportunity to get hands-on experiential learning by participating in a marketing team comprised of undergraduate students and led by one of our marketing faculty. This elite team creates our promotional items, performs market research and ultimately participates in implementing internal marketing strategies and delivering admissions programming for the Reh商学院.
Additional co-curricular and extracurricular activities helping you build experience in marketing include:
Interested in learning more about marketing at Clarkson? Contact the Reh商学院 today with your questions.
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大卫•维. Reh商学院
Clarkson's Reh商学院 is grounded in interdisciplinary scholarship, hands-on experience and innovative research. Find out what sets us apart as one of the top business schools in the nation.
